Building off the success of our Bel Air Tri-Five collection, we decided to layer on another established brand with which we’ve had significant success – Coca Cola. With a more complex continuity plan than our typical programs, we decided to implement a voucher-type approach to our letter, allowing us to better detail how the program works. Plus, this folded 6×9 brochure employed an extra inset flap that gave us ample opportunity to showcase future cars in the series. This program continues to be one of our most evergreen successes.
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