CARDINAL ANGEL
Angel programs have always been good to us, so it was decided to make this one Hamilton’s first in-line package.
The past 12 years of my career have been spent at The Hamilton Collection, the collectibles division of The Bradford Hammacher Group. Rising from Copywriter to Creative Manager, I continuously demonstrated a respected understanding of the brands and licensees with which we worked, including Disney, Warner Bros., the Elvis Presley Estate, Ford Motor Company, Thomas Kinkade Studios, Carol Burnett, and many more. Through a mix of traditional mail packages (envelope, letter, brochure, and order card), cost-effective self-mailers and online marketing, my copy – complemented by my team’s skillful design work – often met with successful results. More substantially, several of my assigned programs achieved “evergreen” status, thus bringing in sales for years to come.
Here’s just a sampling of some of my favorite pieces …
Angel programs have always been good to us, so it was decided to make this one Hamilton’s first in-line package.
You would think a franchise like Harry Potter would create magical ROIs for every themed program we launched. Not quite.
This was a first foray for Hamilton … the world of canvas prints. We turned to legendary designer Bob Mackie
Die-cast vehicles have quickly become Hamilton’s number one affinity, with sales increasing by nearly 42% over the past three years.
Like Harry Potter, you would think ANY Disney-themed program would be a win. Not so. Disney is a saturated market,
Building off the success of our Bel Air Tri-Five collection, we decided to layer on another established brand with which
© 2023 David E. McMahon.